Campaign tracking

Webinaric reads campaign parameters from the lobby link. Tag the link you put in an ad, email or post, and the campaign follows the visitor from the lobby view to the session, the lead and any conversion. You don't need to set anything up in Webinaric. Just tag the links.

What is captured

When someone opens a lobby, Webinaric keeps:

• Every utm_* parameter on the link. That covers utm_source, utm_medium, utm_campaign, utm_content, utm_term and any custom utm_ parameter you use.
• Ad click IDs: gclid, gbraid and wbraid (Google Ads), fbclid (Meta), li_fat_id (LinkedIn), ttclid (TikTok) and msclkid (Microsoft Ads). The ad platforms add these themselves.
• The referrer: the page the visitor came from, when the browser sends it.

Up to 20 parameters are kept per visit, and each value is cut at 500 characters. Other query parameters are ignored.

The same attribution is stored with the lobby view, with the session when the visitor joins, and with the registration when they sign up for a scheduled time.

How visitors are recognized

The lobby sets a first-party visitor_id cookie that lasts 400 days. It links a visitor's lobby views, sessions and registrations, even when they come back later through a different link. Repeat views of the same lobby within 30 minutes count once, unless the visitor arrives with a different campaign. Crawlers, link previews and uptime monitors are not counted.

First touch and last touch

Each lead gets a first touch and a last touch: the source, medium and campaign of their earliest and latest tagged visit. Webinaric looks at sessions and registrations, plus earlier lobby views from the same browser. A lead who first clicked a LinkedIn ad and joined a week later from your newsletter shows LinkedIn as first touch and the newsletter as last touch. Visits without utm_source, utm_medium or utm_campaign don't count as touches.

Where you see it

• Leads: the Campaign column shows each lead's first-touch campaign, with source and medium below it. Filter with the campaign menu next to With email / All visitors. Export CSV includes first and last source, medium and campaign. See Leads and lead scoring.
• Lead detail: Attribution & conversions shows First touch and Last touch, and any conversions.
• Session detail: Details lists the Referrer, the UTM parameters and the Ad click ids of that session.
• Funnel tab: the Campaign filter and the Campaigns table break every funnel step down by utm_campaign. See How webinars fit your funnel.
• Webhooks: registration.created, registration.scheduled, lobby.viewed and session events carry an attribution object with referrer, utm and clickIds. See Webhooks.

Embedded webinars

When a webinar is embedded on your site with the recommended code, the embed passes the host page's utm_* parameters and click IDs on to the lobby. If the page has no UTM parameters, the visit gets your site's hostname as utm_source and embed as utm_medium, so embed traffic is still easy to tell apart. The embed code Without script does not pass your page's UTM parameters on.

Tagged lobby link examples

Use lowercase values and keep utm_campaign the same for everything in one campaign. That value is what the Funnel tab and the Leads filter group by.

https://<your lobby link>?utm_source=linkedin&utm_medium=paid-social&utm_campaign=q4-pipeline-webinar&utm_content=video-ad-a

Use Copy link on the webinar to get the lobby link, then add the parameters after it.