Tracking pixels
Send webinar events to your Meta Pixel, Google Analytics 4, Google Tag Manager and LinkedIn Insight Tag, after visitors accept the cookie banner.
On this page
Add your ad and analytics tags to Webinaric and they load on the webinar's lobby and player. Your ad platforms then see who joined, how far they watched and whether they clicked your offer. Use those events to build retargeting audiences and optimize campaigns. You enter IDs only. Webinaric loads the tags and fires the events itself, and custom scripts aren't supported.
Supported tags
| Field | Format | Example |
|---|---|---|
| Meta Pixel ID | Digits only | 123456789012345 |
| Google Analytics 4 measurement ID | Starts with G- | G-XXXXXXXXXX |
| Google Tag Manager container ID | Starts with GTM- | GTM-XXXXXXX |
| LinkedIn Insight Tag partner ID | Digits only | 1234567 |
An ID in the wrong format shows "Doesn't look right" and isn't saved.
Workspace defaults and per-webinar overrides
Set workspace defaults
Open Settings → Tracking. Under Tracking tags, enter your IDs. Each field saves when you leave it. These tags load on every webinar in the workspace.
Override for one webinar (optional)
Open the webinar's Funnel tab and scroll to Tracking. Turn on Use different tracking than the workspace. The fields start with the workspace values. Change what this webinar needs, such as a client's own pixel. Turn the switch off to go back to the workspace settings.
An override replaces the workspace settings for that webinar entirely. Clear a field there to load no tag of that kind for the webinar. Tracking changes apply right away, without publishing the webinar again.
Events sent to each platform
Each platform gets a page view when its tag loads, plus these funnel events:
| Webinar event | Meta Pixel | GA4 | GTM dataLayer event |
|---|---|---|---|
| Joins a session from the lobby | Lead and CompleteRegistration | generate_lead | webinaric_join |
| Registers for a scheduled time | Lead and CompleteRegistration | sign_up | webinaric_register |
| Reaches 25%, 50% and 90% of the slides | WebinarProgress (custom) | webinar_progress | webinaric_progress |
| Clicks a link in the chat | LinkClick (custom) | webinar_link_click | webinaric_link_click |
| Is shown an offer | OfferShown (custom) | view_promotion | webinaric_offer_shown |
| Clicks an offer | OfferClick (custom) | select_promotion | webinaric_offer_click |
The LinkedIn Insight Tag gets page views only.
Event parameters:
- Progress events carry
percent(25, 50 or 90). - Link clicks carry
ref, which tells you where the link was posted, such asslide-3oroutro. - Offer events carry
offer_idandoffer_namefor Meta and GTM. GA4 getspromotion_idandpromotion_name.
In Google Tag Manager, set up Custom Event triggers on the event names above. The parameters are dataLayer variables with the same names.
When events fire
- Joins, registrations, progress milestones and offer views fire once per session in a browser tab, even if the visitor reloads.
- Link and offer clicks fire on every click.
- Someone who registers for a scheduled time sends the registration events. Joining that scheduled session later doesn't send a second lead.
- Progress counts slides reached, not minutes watched.
The cookie banner
Tags only load after the visitor agrees:
- The banner shows on the lobby and the player when the webinar has at least one tag. Without tags, there's no banner.
- It reads "We use cookies to measure and improve our marketing." with Accept and Reject buttons and a link to the privacy policy.
- No tag loads before the visitor clicks Accept. Events from before the decision, such as a join, wait. They are sent when the visitor accepts and dropped when they reject.
- After Reject, no tags load and no events are sent.
- The choice is stored in the visitor's browser, so the banner doesn't come back on later visits.
Visitors who reject still count in Webinaric's own reports. The Funnel tab, Leads, Sessions and webhooks don't depend on the banner.
Outbound links
Below the tag fields, Outbound links controls how links from the webinar to your site are tagged. The same workspace default and per-webinar override apply. See Tracked links and offers.