Tracked links and offers
How links in moderator chat messages and offer buttons are tracked, tagged with UTM parameters and connected to conversions on your site.
On this page
Every link the webinar sends people to is tracked. That covers links in the moderator's chat messages and the button on an offer card. Webinaric records the click, tags the destination URL for your analytics and adds a visitor ID so a later purchase can be credited to the webinar.
Which links are tracked
- Links in moderator chat messages you write for the intro, a slide, a Q&A break or the outro. See Moderator chat messages.
- Offer buttons on offer slides, in the player and in follow-up emails that include the offer. See Emails to attendees.
- Links the AI moderator posts in replies, but only when they point to a website you already link to in your own chat messages or a shown offer. A reply linking to
example.com/pricingis tracked if one of your messages links anywhere onexample.com. Links to other sites are posted as they are.
In the chat, attendees still see the original URL. The link itself goes through a short Webinaric redirect (/r/…) that records the click and forwards the visitor straight on.
Links aren't tracked in draft previews. Clicks from crawlers and link previews aren't counted.
Outbound links: UTM parameters on the destination
Choose how the destination URL is tagged in Settings → Tracking under Outbound links. To use a different setting for one webinar, set it on the webinar's Funnel tab under Tracking.
| Option | What is added to the destination |
|---|---|
| Tag as webinar traffic (default) | utm_source=webinaric, utm_medium=webinar, utm_campaign= the webinar title in lowercase with hyphens, and utm_content= where the link was posted. Your analytics credits the webinar. |
| Pass through the original campaign | The visitor's own utm_* parameters from the lobby link. Your analytics credits the original ad or email. |
| Don't add UTM parameters | Nothing except the visitor ID. |
Some rules apply in every mode:
- Your own tags win. If the destination URL already has any
utm_*parameter, Webinaric adds no UTM parameters to it. - The visitor ID is always added as
wbr_vidwhen the visitor is known. Your site uses it to connect conversions to the webinar. See Conversion tracking.
With Tag as webinar traffic, utm_content tells you where the click came from:
utm_content | Posted in |
|---|---|
slide-0, slide-1, … | The chat messages of a slide (counted from 0) |
qa-0, qa-1, … | A Q&A break after that slide |
intro / outro | The intro or outro chat messages |
reply | A reply from the AI moderator |
offer- and the offer title | An offer button, such as offer-book-a-demo |
Example
A webinar called "Scale Your SaaS: 2026" posts https://example.com/demo in the outro. With Tag as webinar traffic, the visitor lands on:
https://example.com/demo?utm_source=webinaric&utm_medium=webinar&utm_campaign=scale-your-saas-2026&utm_content=outro&wbr_vid=v_3f2a…Offers
An offer slide pitches one action and shows an offer card with a title, a description and a button. The card stays docked in the player after its slide. Offers add their own steps to the funnel:
- Saw an offer: the offer card was shown to the visitor. That happens when they reach the slide, or when they join after it.
- Clicked an offer: the visitor clicked the offer button. If the moderator later posts the offer's link in the chat, that click counts as an offer click too.
The Funnel tab's Offers table shows each offer's Saw, Clicked, Click rate, Converted and Revenue. If you have tracking pixels set up, offer views and clicks go to your ad platforms too.
Where clicks show up
- Funnel tab → Link clicks: every tracked link by where it was posted, with Clicks and unique Visitors.
- Funnel tab → Funnel: Clicked a link, or Saw an offer and Clicked an offer for webinars with offers.
- Webhooks: a
link.clickedevent for every click, withkindset toofferorchat. See Webhooks.