Lead generation
Turn your best deck into an always-on webinar behind your campaigns, and hand sales scored leads with context.
On this page
A live webinar reaches the people who show up on the day. An on-demand webinar on Webinaric starts whenever a prospect is ready, so every click from an ad, email or post can turn into a session. The presenter answers questions out loud from your material, and sales gets leads that show what each person watched, asked and answered.
How to set it up
Build the webinar from your best deck
Import your slides, check the scripts and attach a knowledge base with your FAQ and pricing rules. See Rules and knowledge.
Ask for an email in the lobby
Keep lead capture on Require email so every participant becomes a lead. See Lobby and lead capture.
Add a clear next step
Add an offer slide for the demo, trial or meeting you want, and a poll to learn who is watching.
Tag your campaign links
Add UTM parameters to the lobby link in each ad and email, and connect your tracking pixels to build audiences and optimize ads. See Campaign tracking.
Offer set times too, if you like
Scheduled sessions add registration, reminders and group viewing for people who prefer a date in the calendar.
Follow up
- Turn on follow-up emails to bring people back to the Q&A or to where they left off.
- Answer deferred questions from the Inbox. Each answer is a personal touch point.
- Work the leads from Hot down, or send them to your CRM with webhooks.
Measure it
The Funnel tab shows lobby views, joins, watch depth, offer clicks and conversions per campaign. The Performance tab shows which slides lose people. For more setups, see Funnel recipes.